SEO guide for small businesses


If your business is new or small then due to the improvement in the digital marketing and the benefits of having an online presence you will definitely feel the need to ensure that your company is also doing well with other businesses. Irrespective of whether your business is small or big you must opt for the services of SEO.

There are several companies who are going to provide you with an affordable solution and is going to customize the packages according to the need of your website and company. They will not only help you in optimizing your website but can also help in marketing the product. So before you are hiring any SEO services several things that you should be aware of are mentioned below:

  1. You can find several business services who are providing SEO facilities to various companies and they also come with an online website. So before you are picking any service provider you should do your homework properly and research about the company and all the techniques that are used by them.

If you have a small business or you carry little knowledge regarding SEO services, then it would be a safe option to opt for the recommended or reputed companies and not go for these companies that offer you with eye-catching prices. So if your business is getting good SEO services then you can be pretty much assured that your website is going to have some genuine traffic coming from the specific demographic population and thereby helping you to get potential customers.

  1. For optimizing the website, all the service providers of SEO are using the technique of white hat. There are other providers who are still using the technique of grey hat and black hat for optimizing the websites. So before opting for any of the techniques you need to talk with your service provider and ask them to make you understand which technique will be beneficial for your website and will help them to get a good position in the search engines.

 If the service providers are using the unapproved methods for optimizing the website like black or grey hat method, then you should create a distance from them. These methods are not only banned or blacklisted by the search engines but can also make your business and website suffer a bad name. Also, avoid companies with shady websites.

  1. You need to list out all the things that you are looking forward to getting from the service provider of SEO and ask them all the questions in order to understand whether they can provide you with all that you need. Before blindly trusting any of them you should first understand the working procedure of SEO and how they can help you in getting proper indexing in Google.

After scrutinizing each of the points mentioned above you can opt for the SEO NZ services as they are reputed and affordable. Narrow down the list of all the SEO companies by looking into your requirement and budget.

How to deal with a child who won’t stop kicking your seat on a flight

There are plenty of ways to get annoyed on a flight, but having the back of your seat incessantly kicked really takes the cake.

Since the guilty party is usually a child, your options are limited when it comes to handling the problem. React too harshly and you’ll have angry parents on your hands, but if you’re too nice or choose to ignore it, it’s probably not going stop.

In a discussion on online forum Quora, frequent flyers shared their tips for coping with this annoyance, after one user asked: “Have you ever had a kid behind you on an airplane kicking the seat the entire flight?”

“Occasionally the kid would miss the seat and his shoe would go between my seat and the other seat next to me. And about half those times it would get stuck for a second.”

One commenter, Bill Jones, came up with a novel way to trap a kicker in the act.

“I got a bit annoyed, and hatched a plan, thinking it probably would not work. But it did,” he wrote.

“I put my upper right arm between the seat back edge and the plastic fuselage liner to check the fit. Just right.

“Next kick I shoved my arm back. It worked way beyond expectation the first time. The seat moved just a little, enough to grab his shoe.”

“He was stuck for maybe five to 10 seconds. Long enough for mom to catch on to what he was doing.”

When Kev Partridge found himself in the same situation, he took things a little further with a cup of water.

“The kid in the seat behind thought the touchscreen at the back of my headrest was a punch-screen, which wasn’t the most pleasant of experiences, especially on a flight from Asia to Europe,” he wrote.

“I got a small cup of water, with not too much content at all, awaited a good knock on my seat and then threw the contents of my cup upwards and backwards, before I leaned over and said ‘Ohh, I’m sorry, I’m just so easily startled when I fly’.

“Needless to say the slightly wet kid didn’t bother me again.”

Another passenger, Carmen Blakestad, told of how her husband took the “angry” approach on a flight – but found it worked.

“This little a-hole of a kid was sitting behind my husband, just pounding the hell out of his seat. Now, my husband is 6′4″, so he’s already uncomfortable, and then this happens?!

“What p****d him off the most was that the kid’s mom was sitting right there the whole time, knew full well what her brat was doing and did nothing to stop it!

“Anyway, mom gets up to use the bathroom and my husband saw his chance.

“He turned around and said to the kid with a seriously mean face and in a soft growly voice, ‘You kick my seat one more time, I’ll kill you.’

“The kid froze mid-kick, turned white as a ghost and sat quietly for the rest of the flight!”
However, we probably wouldn’t recommend that tactic.

Other passengers also tried similarly harsh tactics to deal with annoying seat-kickers.

Shaun Clark said he told one young passenger, “‘If you don’t stop kicking the back of my seat I will hit your father” – and needless to say, he stopped.

Michael Hawkins added, “The kicking began early in the trip, and it was apparent the child was bored to death.

“We both had aisle seats, so I got up and whispered in her ear, “If you kick my seat again I am going to have the pilot throw you out the door!” The remainder of the flight was kick-free.”

Dariusz Scharsig preferred a gentler approach – preparing a speech to give to both child and parent.

He explained: “All I needed to do was turn around and, nicely, say: ‘Hey, little fella, is this your first plane ride? Yeah, I get nervous too. You know what helps me? Just closing my eyes and trying to relax. Which is super hard if you kick my seat.’

“Usually, their parents get super embarrassed and the kid stops right there and then. No hard feelings.”

Others, like Brad Chisholm, chose to avoid confrontation altogether.

“I paid the guy behind me $50 to trade seats with me,” he wrote.

However, according to the experts, making threats isn’t the best idea.

Elizabeth O’Shea, who runs the website Parent 4 Success, told MailOnline Travel there was an easy to stop such behavior easily.

“If you are a passenger and the child kicking the seat is not yours, you definitely don’t want to antagonise the parent as that can make the situation worse,” she said.

“The best thing to do is go around to the row where they are sitting and get down low to the child and parent’s level and say in a really lovely and polite voice ‘hey buddy, could you do me a favour? Could you keep your legs under the seat? Do you think you could do that? Thank you’.

“It is very nice and polite and you are not being rude and by saying thank you, the child is more likely to comply.”

She also said it was important for parents to prepare their children in advance of a long flight.

“Parents should prepare them before the journey by talking about what behaviour will be acceptable once they are on the plane, such as using an indoor voice, keeping their feet on the floor or under the seat and talking about how long the journey will last.”

NZ Herald

Passenger slammed for ‘cheap’ act on flight

An airline passenger has been slammed online after complaining about being given a cup of ice instead of water on his flight, with many saying it’s his own fault for being “cheap”.

Gene Goh was flying from Singapore to Japan with budget airline Scoot when he asked for a cup of water while waiting for the flight to take off.

“I asked for just a cup of plain water but was told by your airline staff that only bottled water is available for purchase,” he wrote on Scoot’s Facebook page.

Mr Goh claimed he was given a cup of ice and told to wait for it to melt so he could drink it, news.com.au reported

“All I am asking is just a cup of water, I wouldn’t care if it was from the tap,” he said.

“I hope that there could be some sort of care for passenger, not being unreasonable over here.”

But if the passenger thought he would get sympathy from other social media users he was sorely mistaken, with many saying he was lucky to get the ice.

“Dude, budget airline. Got money to go to Osaka, no money to buy water huh? If you want free things don’t travel. Entitled youth,” one person said.

“Just few dollars for a mineral water. Don’t tell me you couldn’t afford it. stop making yourself cheap … Well done cabin crew! You did the right thing,” another said.

Others even suggested that the crew should have charged him for the cup.

NZ Herald

Jetstar passenger left stranded at Queenstown airport after flight cancellation

A Jetstar passenger is outraged by the “abysmal” customer service from staff after being stranded at Queenstown airport when their flight to Auckland was cancelled.

On Reddit, the Kiwi explained how their flight from Queenstown to Auckland last Friday evening was delayed because of “engineering requirements” . Ten minutes later they were told their was a delay because of “staffing issues”, until eventually they were told the flight, JQ298, was cancelled.

“From here, things just go downhill. The staff have no idea how to manage the situation, a cluster forms around the check-in counter, no one sets up or enforces a queue,” the disgruntled customer wrote.

“One staff member is going around talking to small groups telling them that they are waiting for information about a replacement flight and that they should stand aside and wait for a general announcement.

“There is no general announcement forthcoming. Instead those who persist and stand at the counter are dealt with in no particular order.”

The passenger then received an email telling them to book another flight at “no additional cost”, but staff members told them otherwise.

“The staff tried to tell us that we would have to pay the difference between the new booking and the old one, which was huge,” he wrote.

“We had to fight to get the replacement flight refunded.”

After finding out their were no flights available that day, staff told passengers they would arrange accommodation for the night, however they only tended to some stragglers, leaving the rest to wander around the airport trying to find rooms to sleep in.

“The first 10 or 15 people get rooms and the rest of us are told that the airline’s travel agent is still looking for rooms,” they wrote.

“We are told that we can book our own room and that we will be reimbursed up to $150 … in Queenstown on a Friday night.

“Many of us are at the airport hoping that accommodation comes through up until the airport closes, at 10pm, 6 hours after the cancellation. It never does.”

The person writes how disappointed they were with the service of the airline and reveals they see that it is a common issue with other passengers.

“A quick search of news stories this year reveals that this is not an isolated incident,” they explain.

“Jetstar’s reply to media inquiries associated with previous cancellations suggests that this is part of their business model. For example, when 5 flights out of Sydney got cancelled on the same day, they said ‘5 out of 400 daily flights is not bad.’

“They are running with such narrow buffers that the slightest disruption can result in cancellations and possibly worse, but apparently this is part of the calculation. Naturally, the time wastage and stress imposed on inconvenienced passengers is not part of the equation.”

The passenger explained that they understand that it’s a budget airline, but thought that meant they wouldn’t get in-flight meals or there would be charges for extra luggage.

“Apparently it also means exposure to a very high risk of cancellations and the resulting chaos that is Jetstar’s customer service,” they wrote.

The Herald contacted Jetstar, which apologised and explained the reason behind the cancellation.

“We sincerely apologise for the cancellation, which was due to one of our cabin crew members falling ill,” Jetstar spokesperson Phil Boeyen said.

“We rebooked passengers on the next available flights to Auckland and assisted with arranging accommodation where required. Passengers were able to request a full refund if they no longer wished to travel.”

“We appreciate these cancellations are inconvenient for our passengers and thank them for their understanding,” Boeyen continued.

“Jetstar has a very low cancellation rate on its domestic jet services in New Zealand; in the 12 months ended September 2018 the rate was less than 0.8 per cent. Unforeseen issues such as weather, engineering or crewing issues can result in a flight being cancelled.”

Resource

Passenger kicked off flight for ‘terrorist’ Snapchat joke

A young passenger has proved yet again that it’s never wise to make a joke about terrorism – particularly when you’re on a plane.

A 21-year-old on a Jet Airways flight found out the hard way, after he was caught covering his face with a hankerchief and making a joke about terrorism on Snapchat, Fox News reports.

Yogvedant Poddar was on a domestic flight in India when he took a photo of himself and typed some regrettable words: “Terrorist on flight, I destroy women hearts”.

Another passenger, Benjamin Plackett, reportedly alerted the flight captain after he saw Poddar typing the message

He was then removed from the Kolkata – Mumbai flight for questioning by security officers.
He claimed the Snapchat photo was a joke for his friends – but the joke caused the 160-passenger flight to be delayed for more than an hour due to the security check.

Poddar’s bags were checked and in a statement the Central Industrial Security Force (CISF) said “no suspicious or objectionable item was found”.

He was then reportedly sent to the Netaji Subhas Chandra Bose International Airport police station for further investigation.

Source

Things to consider when buying a sheepskin rug

Sheepskin rug is said to be a very good option for decorating a house. It is also durable and found in a wide variety of textures. Most of the houses prefer to use such rugs as it has several advantages. In the present time, it has been noticed that most of the rugs are dyed and colored artificially and they are named as sheepskin rugs. But the actual fact is that they are quite normal and ordinary rugs available in the market. It is the responsibility of the buyers to judge the actual one before buying.

Important points to note before buying such rugs:

Now let’s have a glance at some of the points that are necessary while buying a sheepskin rug.  It should always be kept in mind.

  • Always try to purchase such items from reputed and renowned importers. They will always try to provide the best and quality products to the customers because for them reputation is the main thing.
  • There are some countries that are mainly indulged in the service of producing good quality sheepskin rugs. These countries also supply their products to other countries in the world.
  • Original sheepskin rug should be always soft in nature. The piling inside the rug should be neatly done. This is the best way to judge an original sheepskin rug. On the other side, duplicate ones will be slightly rough in nature.
  • Sometimes rubber and other type of metals are used in rugs. Before buying such rugs these things should be minutely checked and if required the buyer should be asked about the materials.
  • If a sheepskin rug is dyed, then it can be noticed carefully. There will be an abrupt change of colors and it will be easily observed.

There are many companies that are manufacturing duplicate rugs and selling them at premium prices. The sole responsibility is upon the buyers who should be careful before making such a purchase.

Other points that must be considered before buying sheepskin rugs:

Sheepskin rug is a very beautiful item. It can be included within the list of decorative items. But there are some points that must be always kept in mind before making such items.

  • Sheepskin rug is a mandatory item in almost all living rooms.  The pile length of the rug should always be observed before buying such items. Such rugs can be handled easily and most importantly, make it sure that it can be placed in any corner of the room.
  • The rugs can be cleaned easily. Always have a look that the item used in making such rugs can be cleaned easily.
  • Color of the rug is equally important. While picking an appropriate rug for your home just have a look that it is suited with the room color and texture. Never buy such rugs that are of vibrant colors.

These are some easy steps that can be followed by an individual before purchasing a beautiful rug for your home.

Tips To Ensure That Your Belongings Stay Safe In Times Of Renovations


Any architectural remodeling project disrupts daily life as workers come in and go out of your house, tracking dust and dirt everywhere. It makes entire areas of your house unusable for long durations. So here are some things you can do to ensure that you are in for a much safer and less intrusive renovation.

Pack up

Go through all the rooms being renovated and pack up the essentials. For example, when it comes to your kitchen you surely don’t want to dig through mountains of things just to find your cereal bowl and coffee bowl. Keep the things you want to be able to use in an accessible place and pack the rest up in boxes. If you can, then move the boxes to a storage space which will be out of the main traffic flow of workers and their gears.

Add in home security

You will have lots of people who will be coming in and out of your home, which will leave it vulnerable to theft. You don’t have to be paranoid about everyone who enters but it’s better to be safe than sorry. For this, you can add a programmable lock in the front door of your house which will allow only the renovation team access. Just reprogram the lock after you are done to stay safe.

Keep your important things together

Once renovation or designing work begins it will be seemingly impossible to find the things you need. So get your stuff together and put it all in one place which is out of the work done. If you won’t be able to use your main entryway the set up a temporary entryway somewhere. Also, make sure that there is a room where all your important things and other essentials are kept together so that they can be easily accessible.

Protect your privacy

If only a part of your house is going through some architectural renovation then you would, of course, like to use the other half of your home. To ensure that you can maintain your freedom and privacy in your home there are some things you can do. You can consider putting up some opaque room dividers or folding screens between the work areas and private areas.

Think of alternative places to stay

Contact your family and friends to see if you can stay with them since renovations do tend to run long. Otherwise, you can set a little bit of your budget for a getaway for the time being of your renovation. But only do this if you completely trust the person who is overseeing the work being done or just make sure someone from your family is there to make sure everything progresses like planned.

How to find a trustworthy architect?

Seeing all the above points must have highlighted the need to hire someone who is trustworthy to you. Architect Auckland or from areas like Christchurch and nearby areas are professionals who you can trust with your project.

Keeping these tips in mind will ensure something important- that you and your belongings stay safe in times of renovations. This also applies to other constructions which might take place in your home.

How to make ice cream at home?


Ice cream is one of those food items that is liked by everyone and is easy to make at home also. Following are some of the easy steps that can follow to make ice cream at your home.

Try to make an egg custard base for your ice cream

This base is preferred among all other bases. You should use the perfect mixture of egg and custard for the base of a classic ice-cream. The reason behind the use of this base is that the egg yolks make the ice cream creamier and fuller. This batter will provide the best base required for ice cream. The ratio of the eggs and other ingredients in the mixture should be decided on the basis of the taste that you like to give to your ice-cream.

Freeze the ice bowl before churning

You are asked to freeze the bowl in which you are going to mix the batter. This will ensure that the cream that you are mixing is churning properly and is not solidifying.

Check whether the eggs are in good position inside the mixture or not

Once you have started mixing the ingredients altogether, you should check whether the eggs are in proper condition or not. The making of whole ice cream depends on the proper making of this base and eggs are the most important part of it. So, you should always check that the eggs are not cuddled. To avoid this, you can heat the base on a low and slow flame. Also, you can pour some of the hot milk in the egg to avoid any further cuddling. Apart from this, when you have finished making the mixture, you should pour it in any other container and check once again that the eggs are not cuddled.

Add flavours to the mixture

The base that you have prepared is for every ice cream in the world. You can make any flavour of ice cream using this base. To make the flavoured ice cream, you just need to add your favourite flavour after the completion of all the steps. It could be any flavour like Vanilla, chocolate, strawberry, chocolate chips etc. You just need to take care of the amount that you are mixing.

Put the mixture in the bowl you have deep freezed already

After all these steps are done, pour the entire mixture into the bowl that is already frozen. Once that is done, you need to put that in your refrigerator and will have to wait till it freezes completely and turns into ice. If you want to give it a shape, then you can pour the mixture into the container of the shape you want. Some people like to freeze the ice cream into small containers so that it would be easy to serve it to the guests. You are free to choose the container of the ice cream.

So, this was a simple, yet the classic process of making the conventional ice-cream. The steps mentioned are easy and thus could be executed easily.

How to purchase the best engagement ring when you are on a tight budget?


There is no denying the fact that when it comes to purchasing a beautiful engagement rings then you will have to pay a little more. Most of the engagement rings are made of diamond and it will cost you from $4000 to $6,000 and most of the people may find it to be a huge investment in the first place.

As a person is going to cherish the engagement ring for the entire life so most of the time they spend a lot of money on purchasing their engagement ring and get them self into some financial burden. If you want to score some killer deals then here are some tips that will help you to pick the best engagement ring from the market on a tight budget.

  1. If your fiance is more interested in wearing some big rings, then you should consider purchasing a halo rings made of diamond. So even if you are spending some small budget still you will be able to create the illusion of a large ring. So halo ring is a particular type of setting where the diamond will be occupying the maximum portion of the ring. Diamond halos have gone through a lot of evolution in the past few years and now you can purchase triple or double halos even at an affordable price.
  1. Try to spend the money on the center stone instead of putting much effort into the material that you are using for making the ring. Instead of encircling the ring with small diamonds you should spend maximum money on the centerpiece. This minimalistic look will help in making the engagement ring look bigger and expensive.
  1. You can definitely go for those vintage rings because here you won’t have to go through the experience of creating a new ring, but you will be getting the ring that has been a token of the love of some other couple who were in love. So if your fiance is having the old soul, then this is the perfect engagement ring that you can possibly think of gifts to them.
  1. The metal of the ring can also help you in reducing the cost. You can replace the platinum material with white gold as they look virtually identical and will also help you in saving a lot of money. Platinum is definitely durable and the colour won’t get changed with time and will give a silky polish with white shine. White gold is definitely having fewer benefits, but it will still make the ring look prettier.
  1. One can also include some small gemstones on the ring because they are quite inexpensive when compared to diamond and each of them are having traditional meanings. You can have sapphire or rubies or emerald for getting the old vintage vibes.

Engagement Rings are going to mark your journey of marriage with the other person and that is why it is not always important to have an expensive ring.

What Are Some Cold Calling Tips Useful For Mortgage Brokers?

The world of mortgage brokers isn’t lucrative for all. There are many who are looking for prospects and appointments so that they can refinance. But if you are in the rut as well, then there are some ways to ensure that your generate leads and can set quality appointments. Here are some tips which will help you along the way:

  • Get a list of prospects: Undoubtedly, the first step is to get a good list of potential prospects from the main title company. But this list doesn’t inherently guarantee that you will be able to get some quality appointments. This is the realization which many brokers aren’t able to make. You have to understand that leads, no matter what, have to be cultivated. It’s a rigorous and slow process. You will need to make tonnes of phone calls and have a seemingly infinite amount of patience to get it completely right. Be prepared to wait for weeks to get the hidden treasure.
  • Do the maths and work efficiently: And endless abyss of phone calls might make you lose your steam and hope. But here’s an easy way to calculate what you need so that you can figure out a plan. Let’s say, you have purchased around 500 leads. If you engage a telemarketer making cold calls for around 14 hours a week, then he/she should be able to make around 200 calls. Out of those 200 calls, he/she may speak with around 100 people. The rest are sure to be disconnected prospects, voice mails and more. Now, out of those 100 such people, the cold calls will probably get 25 not really interested parties and 25 who will call back. As for the rest, they will want to see more literature or get it sent to them. This leaves around 75 and more prospects which don’t include the numbers that lead to voice mails. The trick now is to find the prospects which are:
  1. Really trying to find a broker within says, a month or two.
  2. Have something of a budget ready for getting your services.
  3. They are trying to formulate a swift decision, within a month or three.

If you find that the prospects don’t live up to these simple criteria, then it’s advisable to avoid seeing an appointment. If the prospects will not be sticking to a decision within a 6 month period then just send them literature. But don’t forget to follow up.

  • Follow up on the prospects: It can’t be emphasized how important it is. You should follow up on all kinds of prospects and that too within a reasonable amount of time. Make sure you call as many times as needed, within a reasonable calling period. So don’t wait for weeks on end before making the call. But calling an interesting prospect a couple of times or leaving a message won’t do the job either. Remember that the industry is fickle and the prospect is sure to be entertaining various quotes from other brokers.
  • Give the prospect what they want: If they need literature, then send it to them. No one is going to remember your name without any paper.

Being a mortgage broker is hard work. You have to keep at it to see any business or work, let any profits. But perseverance and hard work are key in here.